Services

User research and usability testing

Research is only worth doing if a decision changes because of it. The same people who run the interviews and sessions take the findings into the design, so they arrive as design work rather than as a report.

What the work covers

Interviews

Conversations with the people who use the product, scripted so the answers can be compared rather than collected as individual anecdotes.

Usability testing

Someone attempting a real task, on the product or a prototype, while we observe where it goes wrong. Five to eight people per round surfaces most of the issues.

Competitor research

What the alternatives make easy, and the expectations your product is measured against as a result.

Analytics, read alongside

Analytics show where people drop off; sessions explain why. Both are needed to act on either.

Findings you can act on

A short list, ordered by what each costs to fix and what fixing it is worth.

Testing after launch

The same loop once it is live, because what people do with a shipped product is rarely what they said they would do.

How it runs

  1. We agree the question first

    One or two decisions the research has to inform. Without them it becomes a general survey that does not settle anything.

  2. Recruiting

    Your customers where we can reach them, a panel where we cannot. Five to eight people a round is usually enough for the pattern to repeat.

  3. Sessions, recorded

    You get the recordings and the notes, and you are welcome to watch live. Most teams learn more from ten minutes of watching than from any summary.

  4. Findings into design

    We take them straight into the work: flows, screens, the fix list. That is quicker than writing a report somebody has to act on later.

What it costs

Fractional is $4.2K a month, Full-time is $7.7K a month, and fixed-price projects start from $30K.

Selected work

See all work

UXBOX Company LTD

Vietnam’s first AI-powered platform for navigating legal and administrative procedures. Built for people, optimised for AI agents. Built to surface in AI answers and turn discovery into leads for registered professionals.

GoTeach Collective

GoTeach.vn is Vietnam’s first platform connecting private tutors and coaches with students. In just 3 months, we helped them validate their idea, design their brand, build the platform, and launch.

Invoicing.muWIP

Netch Digital

Invoicing.mu aims to become Mauritius’s leading e-invoicing SaaS in terms of user experience and seamless onboarding.

Other services

Where this sits in our product plan 

What is user research?

Finding out how people actually use a product, and why they do what they do, rather than inferring it from a dashboard. In practice it is interviews, usability sessions and competitor work, aimed at a decision someone is about to make.

How many people do you need to test with?

Five to eight a round for usability: after that the same problems keep coming back, and a second round after the fixes is worth more than more people in the first. Questions about a market or a segment need more.

Do you need access to our customers?

It is better if we have it, and we can run studies without it using recruited panels. Where the product is specialised, such as for clinicians, accountants or dentists, your customers are the only real source.

What do we get at the end?

Recordings, notes, and a prioritised list of findings with what to do about each. If we are designing as well, the fixes arrive as design work rather than recommendations.

How long does a round take?

Usually one to two weeks from agreeing the question to the findings, recruiting included.

How much does user research cost?

Research is part of the engagement rather than a separate line: Fractional is $4.2K a month, Full-time is $7.7K a month, and fixed-price projects start from $30K. The pricing page states all three in your own currency.

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