Idea to launch in 3 months.
GoTeach Collective came to us with an idea and no product: somewhere private tutors and coaches in Vietnam could find students, and students could find someone whose credentials had actually been checked. We had three months to get it live, brand included. Six months after launch it had passed two hundred listed classes, and they had not bought a single ad to get them.
At a glance
- Client
- GoTeach Collective
- Where
- Vietnam
- What it is
- A marketplace for private tutors and coaches
- How long
- Three months to launch
What changed
3 months
from first conversation to a live platform, brand included
200+
classes listed in the six months after launch
No ads
every one of them found through search or word of mouth
The work
How we did it in three months
Three months is not enough to build a marketplace properly and then find out whether anyone wants it. So we validated first and built only what the validation asked for. The time we saved was in the screens we never drew.
We did the brand before the platform, which looks like the wrong order against a deadline. A marketplace asks a parent to hand over money and their child's time to a stranger, on the strength of a listing. Looking trustworthy was part of the product, so it got built with everything else.
Low-code and AI-assisted workflows bought the speed. The price was less control over the stack, and a ceiling we knew we would hit eventually. For a marketplace that had not proved anyone wanted it, the weeks were worth more.
We wrote the go-to-market for Vietnam, in Vietnamese, and structured the platform so search could find it. The two hundred classes came through that and through word of mouth. There was no ad budget at all.
What impressed me most was the combination of strategic thinking and execution. They took the time to understand the business goals behind GoTeach.vn, and turned them into a coherent brand, an intuitive experience and a platform we could stand behind, while staying responsive throughout.
What it took
Three months end to end, from an idea to a platform with tutors on it. We run work of this shape as a fixed-price project.
- Idea validation
- Brand and visual identity
- Platform design and build
- Launch and localised go-to-market
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