Services

SaaS product design

A SaaS product is the path from signing up to the outcome the subscription pays for. Product design decides what that path is, in what order, and what the product does when someone takes it a different way.

What the work covers

Onboarding and activation

The first session, the empty state, and the point where the product has to demonstrate its value. Usually where the fastest improvements are available.

Core flows

The three or four things your customers came to do, designed end to end instead of screen by screen.

Information architecture

What lives where, what the navigation communicates, and how it holds up when the next feature is added.

Lean product strategy

For a new product: what the first version has to prove, and what can wait until it has. We would rather cut scope than ship a thin version of everything.

Research and testing

Interviews and testing sessions with your customers, so the decisions above are based on evidence rather than opinion.

Handover and follow-through

Annotated screens, states and edge cases. We stay available while it is built, which is when most questions come up.

How it runs

  1. Lean strategy, not a backlog

    The first week covers how someone gets from signing up to the value, and where they drop off. What gets built next follows from the assumption we decide to test first, rather than from an existing backlog.

  2. One priority at a time

    We work on what matters most this week, join your standups, planning and reviews, and share progress every week. You can change the priority whenever you need to.

  3. Two to three people

    Including the manager, and one person often holds more than one role. Who is involved depends on the stage.

  4. Built in the open

    Work in progress is visible in your client space rather than revealed at a milestone. Most projects reach launch-ready in two to three months.

What it costs

Fractional is $4.2K a month, Full-time is $7.7K a month, and fixed-price projects start from $30K.

Selected work

See all work

UXBOX Company LTD

Vietnam’s first AI-powered platform for navigating legal and administrative procedures. Built for people, optimised for AI agents. Built to surface in AI answers and turn discovery into leads for registered professionals.

GoTeach Collective

GoTeach.vn is Vietnam’s first platform connecting private tutors and coaches with students. In just 3 months, we helped them validate their idea, design their brand, build the platform, and launch.

Invoicing.muWIP

Netch Digital

Invoicing.mu aims to become Mauritius’s leading e-invoicing SaaS in terms of user experience and seamless onboarding.

Other services

Where this sits in our product plan 

What is SaaS product design?

Deciding what the product does, in what order, and how it behaves while doing it, then designing the screens that carry it. It covers onboarding, the core flows, the structure they sit in, and the states that are easy to overlook: empty, slow, failed, expired.

How is it different from UI/UX design?

The same people and the same skills, applied earlier. UI/UX design improves the product you have; product design decides what the next version should be. Most engagements move between the two.

How long does a SaaS project take?

Most reach launch-ready in two to three months. We start with an MVP that tests the assumption the business rests on, so demand is proven before anyone pays to scale it.

How much does SaaS product design cost?

Fractional is $4.2K a month, Full-time is $7.7K a month, and fixed-price projects start from $30K. The pricing page states all three in your own currency.

Do you do the engineering as well?

We build MVPs ourselves with AI-assisted workflows, and keep a vetted network of engineers for the rest. On an existing product we design for your team and stay available while they build.

Can you work with our existing design system?

Yes, and that is the usual case. We design inside what your engineers already build against, and tell you when the system itself is the reason a flow keeps failing.

Work with us

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